Monday, June 8, 2009

Emmys for Product Placement? Streamys Beat You To It.

Today’s NY Times Television section has a piece entitled, “Commercials You Can’t Zap ”, that playfully suggests that there be an Emmy Award for product placement…

http://www.placevine.com/blog/2009/06/07/product-placement-emmys/

Commercials You Can’t Zap

Product placement will only grow, as audiences continue to zap through the 30-second commercials that have sustained the TV industry for half a century or more.

http://www.nytimes.com/2009/06/07/arts/television/07stan.html?_r=1
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1 comment:

  1. modelmotionJune 8, 2009 at 4:57 AM

    From the NYT article:

    "The Vitamin Water White Party that began this season of “Gossip Girl” on the CW network was a twofer, a plug for Vitamin Water that doubled as a satire of designer-obsessed Hamptons society."

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