The success of Canvas hinges on growing a community of people excited to create remixes.
Read the full post:
http://workbookproject.com/culturehacker/2011/06/19/the-power-of-user-generated-content/
See also: Branded Distribution
In the 40% of all households that have a DVR ‘the amount of commercial avoidance is huge.’
Read the full post:
http://workbookproject.com/culturehacker/2011/06/18/branded-distribution/
UGC becomes a tricky term within a community. Why? Some people find it offensive. During the lonelygirl15 era we began to replace the term with terms like community content, community videos and community video series because these terms treat community members with more respect. I mean, do you like being called a "user"?
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