All these buzzwords (transmedia, crossmedia, 360 broadcast, new media, interactive media, pervasive experiences, ubiquitous media, social media, 2.0 media) are different ways for the industry to understand how the divergence and convergence of technology foster new modes of passively consuming and actively participating in the experiences.
http://www.thecompanyp.com/site/?p=330
The story to sell: http://www.thestorytosell.nl/
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