"This trend is especially pronounced in the demographic of 18- to 34-year-old viewers. Twenty percent of that demographic watch about 27 minutes of online video on their computer on average every day...."
27 minutes of online video is a remarkably low number for this "prime demographic". This comes at a time when the people over at Tubefilter claim the world is ready for 30 minute web series.
It would be interesting to take a much closer look within this demographic to see what the actual distribution looks like. Is the data simply skewed to the low side by an average that include a majority that watches virtually no online video, or what?
You would not have to watch a lot of Youtubers to clock up 27 min. There is a ton of TV shows now online that have become quite popular with this demographic. So, I am not questioning the 27min but saying we need to understand it much better. Might make for an interesting follow up story.
"This trend is especially pronounced in the demographic of 18- to 34-year-old viewers. Twenty percent of that demographic watch about 27 minutes of online video on their computer on average every day...."
ReplyDelete27 minutes of online video is a remarkably low number for this "prime demographic". This comes at a time when the people over at Tubefilter claim the world is ready for 30 minute web series.
It would be interesting to take a much closer look within this demographic to see what the actual distribution looks like. Is the data simply skewed to the low side by an average that include a majority that watches virtually no online video, or what?
You would not have to watch a lot of Youtubers to clock up 27 min. There is a ton of TV shows now online that have become quite popular with this demographic. So, I am not questioning the 27min but saying we need to understand it much better. Might make for an interesting follow up story.