How Mind Candy won by failing over and over

"Instead of building what we think someone wants, we can make what they actually want by constantly tweaking the direction we are going with. We take all the data and feedback, and marry that with gut instinct.”

Read the full post:
http://www.develop-online.net/features/1296/How-Mind-Candy-won-by-failing-over-and-over

Source: cather in #transmedia chat.