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Monday, July 11, 2011

After Early Zeal, TV Networks Pull Back Web Series

Steve Woolf, vice president of content for blip.tv, believes TV networks have failed to embrace the interactivity of the medium, and have instead pushed simply a less expensive TV product.

Read the full post:
http://abcnews.go.com/Entertainment/wireStory?id=14043316

1 comment:

  1. The problem is that the TV networks do not look at the World Wide Web as being World Wide, but would rather geoblock the Web to create the type of regional markets they are familiar with. Only problem is that such an approach does not put content on the World Wide Web. It limits content to part of it and means you are not building a World wide audience. There is a reason that Web is spelled with a capital W yet that is something the TV networks simply refuse to acknowledge and embrace.

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