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Friday, August 5, 2011

A Conversation with IPF Web Series Producers Part Two

Recently, several producers of the web series slated to receive Independent Production Fund (IPF) funding graciously gave of their time to talk about their collective experiences. In Part One of this series, we discussed the impact the IPF has on web series in Canada, on the productions funded, and the web series community at large. For Part Two we will be discussing the lessons learned from the application process and tips for those who are interested in applying next year to the IPF, or any similar funding agency, as well as the implications of its endorsement.

The producers interviewed in both parts of this series are: Geoff Lapaire and Davin Lengyel of Brooms in Space Productions Inc. which will produce Space Janitors; Mark De Angelis of Ready, Set, Panic, which produces Axe Lords and the upcoming Bill & Sons Towing (featuring the comedy sketch group The Imponderables); Evan Jones of Stitch Media, which will be producing season two of Moderation Town; Ana Serrano, founding Director of the CFC Media Lab and producer of Prison Dancer: The Musical Web Series from Prison Dancer Productions; Shaun Johnson from Frantic Films, which is set to produce Verdict; and Torin Stefanson, producer of Seth on Survival and the upcoming Your Lupine Life (for Karma Film and T3 Digital Productions).

When asked about the implications of the IPF’s endorsement, producers responded with a two-fold answer. On the one hand, the IPF announcement for funding through the Web Drama Series Program brought added pressure. On his reaction of hearing the news that Bill & Sons Towing would receive IPF funding, Mark De Angelis, producer of Axe Lords, commented that he had felt “total elation”, and then came “the realization that this is becoming very 'real'”. Evan Jones of Stitch Media and producer of Moderation Town commented further: “This round of funding was intensely competitive and that means big pressure to get it 'right'. I know a lot of talented producers who are going to be watching the trajectory of these web series closely.” On the other hand, there was the sense of validation the IPF’s funding afforded producer’s web series and web series in general. Evan Jones remarked: “It sends a big message -- that there are organizations and individuals out there that see real value in storytelling, especially in new forms.” With the IPF’s endorsement came added benefits. Torin Stefanson, producer of Your Lupine Life, noted: “The fact that someone is investing in your concept and your team is a major benefit. Even if you had the same amount of cash, having a well-known organization like the IPF saying we think this is a quality project I think will make it easier to get to work with great people. That endorsement is worth a lot. This was certainly true with the CFC endorsing Seth on Survival: we worked with a really great cast and crew who really put forward their best efforts because they believed in the project because it already had the CFC stamp of approval.” Jones echoed this sentiment by stating, “The concept of 'first money in' is a powerful thing. It's a huge stamp of approval and leads immediately to a better chance to close financing.” Mark De Angelis also found that many more doors opened up for his production once it was shortlisted for the IPF. Ana Serrano, producer of Prison Dancer, further explained: “The IPF as an equity investment is really meant to be used as advantage for further funding, in the case of web series mostly from brands.” No doubt, there are many avenues towards receiving a respected endorsement for web series. As the IPF’s reputation grows, however, its endorsement will be strengthened by the success and notoriety of each of the web series it funds.

The process of applying to the IPF has many of the same caveats as applying for funding anywhere. Mark De Angelis commented: “The hardest part of the application process, for me, was budgeting. Even though we've been given a sizeable investment, it's still a bit like a house of cards. Invest money in one place (i.e. ACTRA fees), then you have a gaping hole some place else that needs to be filled. The thing I found most enjoyable was the creative. And that gave us a lot of confidence. We felt like we had a really solid idea, with a relatively well-known sketch troupe (The Imponderables) on board who have their own audience.” Others remarked, while they believed strongly in their ideas and applications, they just didn’t know how that was going to stack up against the other applicants’ submissions. With that came the IPF’s unknown appetite for risk in experimental and non-traditional web series such as Ana Serrano’s Prison Dancer, which is 1)interactive 2)a musical and 3)has a life in live theatre as well. It was important then, not to try to formulate an idea around the IPF’s possible expectations at the sacrifice of the story the producer wanted to tell. Mark De Angelis explained: “If you spend too much time trying to figure out what "they" want, it takes away the passion of what you think is a great idea. Make the show you want to make on paper. If you don't get the money, you at least have a solid idea that you can take elsewhere -- whether it's shooting it independently, finding a private investor, or pitching it as a TV series.”

All the producers interviewed offered sage advice on applying for not only the IPF but funding in general. Mark De Angelis wrote: “Pitch the idea to family and friends. It's a great way to see the areas you might need to improve upon (for clarity). Know your characters and how they interact with one another. Know the conflicts. Also, does your concept have the ability to sustain itself beyond season one? Can you get a second, third, or fourth season out of it?” Shaun Johnson, producer of Verdict, had this to say: “Understand your concept inside and out. Be humble about your idea. Put together a talented team that has experience. Find out who your audience will be and have a plan on how you will reach them.” Davin Lengyel, producer of Space Janitors, further commented on the rigorous process the IPF application put them through: “They were asking a lot from potential producers including bibles (series and character synopsis), scripts, agreements with distributors, etc. I think that's good but it's not for the weak hearted….We made a commitment from day one that nothing would be left behind, and that we would give a 100% effort to explain ourselves and equip the jury with what they needed to evaluate our proposal. I would say that is my advice to future applicants….Be clear, be thorough, and be organized. They shouldn't have to go on a scavenger hunt to find out why you are worth the funding.” Torin Stefanson also remarked, “It is really useful to understand who your audience is and to be able to demonstrate that clearly and having the success of Seth On Survival to back that up seems like it was pretty useful but really the only option with things like this is to just keep applying and making the best application that you can every time. Mathematically the odds on this were about ten to one and I can assure you that I have had at least ten unsuccessful applications for every one successful one in my career.” Ana Serrano added this sound advice: “You really need to see the proposal as a map to success with or without the IPF funding; it disciplines you to think systematically about all the pieces of your project.” Regardless of whether the producers’ web series received IPF funding or not, we can clearly see there is real merit in the application process itself as a tool to strengthen one’s concept and strategy for success.

Although this two-part series focused on the IPF funding per se, the tips and lessons learned are applicable to any production during the development stage and beyond. We wish continued success to all the producers who kindly gave of their time to speak on the lessons learned. We can’t wait to see them all once they are released.

The Inside Experience



The Philip DeFranco Show: HUGH HEFNER DEAD or PLANKING. Either Way I'm Sad.

Annoying Orange: Previously On

Hollishillis: VidCon 2011 Day 1

What Would You Say?

The Click Clique: Rebecca Black's on Team Grimmie & Grimmie on Tour (8/4/11)

Alloy TV: Rebecca Black Would Rather Sit Next to Justin Bieber Than Timberlake!

The Fine Bros: Saved by the Bell Interactive Game

TangoDango: Cash, Cash, & Moore - Splatter 01 08

The LXD: Season 3 Trailer (geoblocked)

Previously On the LXD: Season 1 & 2...

Dick Clark Prods. eye Streamy Awards for TV

DCP has pacted to produce the Streamy Awards, a two-year-old franchise devoted to recognizing the best in Internet entertainment.

Read the full post (full article requires Variety log in):
Dick Clark Productions Joins Tubefilter to Produce Streamy Awards

They see it as an opportuntity to create a very interactive event with the public participating in the nominations, final awards selection and in other ways.

Streamys and Dick Clark Prods. Bridge Generation Gap

The 2011 Streamy Awards will be produced by Dick Clark Productions, a partnership that will bridge the generation gap

Streamy Awards on TV?

Most people have no clue what "web video" is...

The Streamy Awards and Dick Clark Productions

Dick Clark’s legacy from the beginning—remember American Bandstand?—has been about shining the spotlight on new and undiscovered talent and bringing it to a larger audience


Related links:

Thursday, August 4, 2011

YouTube Creator Playbook

Many viewers decide whether they are going to keep watching your video within the first 10-15 seconds.

Read the entire YouTube Creator Playbook:

Universe Creation 101: "Authentic in All Caps" Teaser

"Authentic in All Caps" Teaser from Universe Creation 101 on Vimeo.

This is a teaser for a web-driven comedy-drama coming in 2011: AuthenticinAllCaps.com

Peter Pan - Game Room

Facebook us: http://www.facebook.com/watchgameroom

Peter and Jake play a vicious game of Peter Pan as Erin looks on.

Twitter - http://twitter.com/WatchGameRoom
Homepage - http://watchgameroom.com

Brendan Bradley - http://youtube.com/brendanAbradley
Tony Janning - http://twitter.com/tonyJanning
Marisha Ray - http://twitter.com/Marisha_ray

Directed by: Woody Tondorf
Written by: Woody Tondorf
Sound Design by: Jharon Pritchett
Music by: Sally Chou

Created by:
Bernie Su - http://youtube.com/BernieSu
Woody Tondorf - http://twitter.com/WoodyTondorf
Derek Housman - http://Youtube.com/DerekHousman

Out with Dad Episode 2.03

The latest episode of Out with Dad packs a powerful gut-wrenching punch as Rose and her father deal with narrow-minds' meddling on the news of her coming out. It is wonderful to see how much the cast has grown as actors since the first season and this episode in particular hits all the right notes.

The Guild: Season 5 – Episode 2 – Crash Pad

<a href='http://www.bing.com/videos/browse?mkt=en-us&vid=y0gszpqp&from={from}' target='_new' title='Season 5 - Episode 2 - Crash Pad' >Video: Season 5 - Episode 2 - Crash Pad</a>

The Apocalypse Diaries - T15 (Sci Fi Webseries)

VidCon Interviews: Terabrite backstage at VidCon 2011

The Inside Experience : INSIDE -- Episode 8: Day 11

For over 10 days, Christina was trapped Inside and did not break. Thousands of you posted messages of support, helped solve clues as to her whereabouts, and communicated with her in real time. But in the end, Christina could not escape the fact that her battery was running out -- and with it, her connection to the outside world.

Her army of friends pieced together clues. A date: 8/4/11. A time: 8:15am. A location: Union Station in Los Angeles. But what would happen then and there? Christina refused to just wait to find out. And so, she did the unthinkable.

This is the final episode of The Inside Experience. But, like most things about Inside, it may not really be the end.

Zero Punctuation: Call of Juarez: The Cartel

HeyItsMilly: I LOVE BRITNEY SPEARS! (Ask Milly #9)

Alloy TV: Rebecca Black On Her EP, Katy Perry, "Driving Down the Highway" And More!

The Click Clique: Leo Howard & Christina Grimmie's Sound Check

CLUTCH: Episode 4 "A Mentor"

CLUTCH: Episode 4 "A Mentor" from Jonathan Robbins on Vimeo.

Things are looking up for Kylie, pickpocketing her way to success. Only a wallet she's just nicked off of a guy has nothing but a newspaper article in it...about her. He's been watching her, and he has a few things to say.


Now Screening: The Wondrous Bliss

Kids Movie - Scenes from the Movies 01 08

National Debt Fun - News for Blondes 01 08

TRAILER TALK: Rise of the Planet of the Apes

Sexy Bikini Girl Underwater

A Perfect Union - Trailer

First Edition: Issue #8: Caged

The Messenger Poet Show - Ep. 9: THE HIGH LINE

Missing Reel: Episode 2: "Zombies!"


Evil Easter Eggs: Rocketboom

CQBrett: VidCon 2011: INTERVIEWS

The inside Experience: INSIDE -- Episode 4-7

INSIDE -- Episode 4: Day 9

Did Christina get enough "likes" since Saturday to get some real food? Nine days trapped in a hot, stuffy, room at an undisclosed location, without very much to eat or drink has left her feeling weak and exhausted. Viewers everywhere are doing their best to solve the riddles and look for more clues. The writing's on the wall but where is it leading?

Watch Episode 4 and think about what you can do to help Christina make it out alive. Post any ideas or words of encouragement to Christina's Facebook page.

Subscribe to be notified when the next film is released. And get live updates by following The Inside Experience on Twitter @theinsideexp and liking us on Facebook at http://www.facebook.com/theinsideexperience

INSIDE -- Episode 5: Day 9

Freshly fed and showered, Christina's spirits have been renewed. And it's all thanks to viewers like you. This episode also features the winner of the social casting call delivering a cameo performance. Listen closely to what she has to say. She may be up to something.

So what happens next? Post your ideas and messages of support to Christina's Facebook wall and see how she reacts and responds to them in real time.

Subscribe to be notified when the next film is released. And get live updates by following The Inside Experience on Twitter @theinsideexp and liking us on Facebook at http://www.facebook.com/theinsideexperience

INSIDE -- Episode 6: Day 10

Today marks day number 10 for Christina. She's finally been fed a real meal and her captor's even granted her access to an ample supply of water, all thanks to people like you. Thousands of new friends have been communicating with her regularly, working hard to solve clues as to her whereabouts, and keeping her company this whole time. But has Christina gotten too comfortable in her new surroundings?

Watch Episode 6 and tell her what she should do next. Post your ideas and messages to her Facebook wall and stay tuned as the rest of this story unfolds in real time.

Subscribe to be notified when the next film is released. And get live updates by following The Inside Experience on Twitter @theinsideexp and liking us on Facebook at http://www.facebook.com/theinsideexperience

INSIDE -- Episode 7: Day 10

Christina's attempts to turn the tables on her captor have left her with no light or electricity -- or ability to charge her laptop. She's starting to lose hope -- and perhaps even more frightening, battery power. The past 10 days trapped INSIDE have taken a toll on her physically and emotionally. Despite all of your help and support, her location still remains a mystery. She is contemplating the unthinkable.

What would you do? It's not too late to tell Christina on her Facebook page. Share your ideas and offer your support. Maybe you can still get through to her.

Subscribe to be notified when the next film is released. And get live updates by following The Inside Experience on Twitter @theinsideexp and liking us on Facebook at http://www.facebook.com/theinsideexperience

The Inside Experience





The Inside Experience: christinaperasso's webcam

christinaperasso's webcam video August 1, 2011 01:01 PM

christinaperasso's webcam video August 2, 2011 08:00 PM

christinaperasso's webcam video August 3, 2011 02:00 PM

The Philip DeFranco Show



VidCon Interviews

Kina Grannis backstage at VidCon 2011

Andrew Huang backstage at VidCon 2011

Wednesday, August 3, 2011

Walking in Circles - Episode 3: Old Debt

Walking in Circles - Episode 3: Old Debt

Those Video Guys Episode 34 - Brent Spiner Interviewed

Those Video Guys Episode 34: Brent Spiner - the Fresh Hell interview

This week we take a departure from our usual web TV reviews to meet with Brent Spiner, the star of the web series Fresh Hell which goes into production with Series 2 very soon.

The Wankers -- Season 1 Episode 11: Guess Who's Not Coming To Dinner

You don't have to have sex with someone to get a job @thewankers

Tuesday, August 2, 2011

Standard Action - Episode 6.5

Standard Action - Episode 6.5

The Power Object

Episode 8: "We Are So Screwed"
The trio madly looks for a way to reverse The Power Object's spell.

Episode 9: "Maybe a Jackhammer" (Season Finale)
It's a race against time as Glenda, Hannah and Jessie perform a daring feat to fix their lives.

Created by Claire-Dee Lim

Recent review by Kim Voynar of Film Essent (MOVIE CITY NEWS)!

"This is pretty good social satire, touching on things like brains versus beauty and how even a Berkeley Phi Beta Kappa can’t get ahead in television without a magic vibrator makeover; there are ticking reproductive clocks, troll babies, and an object lesson on the perils of getting what you wish for in a man."

For more info, cast & pix, check out:

Review of The 3xtremes (comedy webseries) by Those Video Guys

Monday, August 1, 2011

VidCon Interviews

Gregory Brothers backstage at VidCon 2011

The Vlog Brothers interview at VidCon 2011

Karmin backstage at VidCon 2011

Astro Mike backstage at VidCon 2011


VidCon Interviews

George Watsky backstage at VidCon 2011

Ze Frank backstage at VidCon 2011

Charlie McDonnell backstage at VidCon 2011

Alex Day backstage at VidCon 2011

CQBrett: VidCon 2011: INTERVIEWS


VidCon 2011: INTERVIEW WITH DANEBOE (of The Annoying Orange)!

Downsized: Season 2 Episode 5 Debt Ceiling

VidCon Interviews

Myles Dyer backstage at VidCon 2011

Sorted backstage at VidCon 2011

Interview with Dan Brown @ VidCon 2011

Annoying Orange exclusive backstage interview @ VidCon 2011


TangoDango: Meet the Wife (More on Basic Sauce) - Uncle Vic's Kitchen 01 08

#TheList - Get Inspired with BC Jean & Mishell Livio from Talent!


Kole's Law: Dick Kole - Ep. 201

Haywire - Ep. 10: Getting A Head

Frontier - Prelude to Darkness 7/8

That's So Awesome - Ep. 7: Mommy Samosa

Haunted Discoveries: Old South Pittsburgh Hospital - Vlog

The Fine Bros: Kids React To Rebecca Black - My Moment

Tyler Perry: Greenlit - Game Room

Facebook us: http://facebook.com/watchGameRoom

Peter Johnson and Terri Turner play studio moguls in Tyler Perry's Greenlit

Twitter - http://twitter.com/WatchGameRoom
Homepage - http://watchgameroom.com

Brendan Bradley - http://youtube.com/brendanAbradley
Annemarie Pazmino - http://facebook.com/AnnaPazFan
Beau Ryan - http://www.twitter.com/beauryan

Directed by: Woody Tondorf
Written by: Logan Rapp
Sound Design by: Jharon Pritchett

Created by:
Bernie Su - http://youtube.com/BernieSu
Woody Tondorf - http://twitter.com/WoodyTondorf
Derek Housman - http://Youtube.com/DerekHousman

Pink Slip - Part 4 - The Dance

Sunday, July 31, 2011

Time for Passion - Secret for favor...good deal

Vote to send Time for Passion straight to the finals of the NexTv Web Series Competition.

1. Go to www.nextventertainment.​com/web
2. Scroll down, click button that say "Shortcut to the Finals - Watch and Vote Now"
3. Find the name "Kor Adana"
4. Click on WATCH, then VOTE

Websight: http://www.timeforpassion.com
Facebook: http://www.facebook.com/TimeforPassion
Tweeter: http://www.twitter.com/time4passion

Walking in circles - Episode 2: Walking

Walking in Circles - Episode 2: Walking

Walking in Circles - Episode 1: Party Up

Leap Year: Kind of a Genius - ep. 1.9

http://leapyear.tv With everyone on board with Jack and Bryn's plans, the group just needs two small pieces of the puzzle: money, and a possibly insane Russian genius who lives somewhere in the woods. What could be easier? Presented by Hiscox Small Business Insurance.


Written by Yuri and Vlad Baranovsky
Directed by Yuri Baranovsky

Starring Yuri Baranovsky, Alexis Boozer, Wilson Cleveland, Daniela DiIorio, Kim Fitzgerald, Mark Gantt, Drew Lanning, Rachel Risen, Dustin Toshiyuki with Julie Warner, and Craig Bierko as 'Andy Corvell'

Special appearances by Guy Kawasaki, Gary Vaynerchuk, Adam Ostrow, Scott Belsky, Pete Cashmore, David Karp, Michael Lazaerow, Adam Rich and Josh Williams.

Special thanks to The Young Entrepreneur Council

#MyStartupStory: Tumblr Founder David Karp

http://leapyear.tv. Tumblr Founder David Karp, discusses his experiences in founding the popular blogging platform and the value of surrounding yourself with trusted mentors. Follow Leap Year on Tumblr: http://leapyear-tv.tumblr.com. Presented by Hiscox Small Business Insurance.

VidCon Interviews

Rhett & Link backstage at VidCon 2011

Exclusive Interview backstage with Phil Defranco @ VidCon 2011

VIdCon Live Performances

VidCon 2011: Charlie Todd, Improv Everywhere (Live)

VidCon 2011: The Gregory Brothers (Live)

VidCon 2011: George Watsky (Live)

VidCon 2011: Full Show (Live)

CQBrett: VidCon 2011: INTERVIEW WITH JORY CARON (from Is It A Good Idea To Microwave This?)

I got to go backstage at the VidCon mainstage to interview Jory right after his performance at VidCon!

If you haven't seen Is It A Good Idea To Microwave This, you probably should... unless you don't like danger, things blowing up in microwaves, or fire... but if you do, definitely check it out!

Old Dogs & New Tricks 1.1 "Pilot"

In the series pilot, West Hollywood agent Nathan Adler recalls how he first met 80's rocker Brad King, personal trainer 'Muscles' Carter & actor Ross Stein as he begrudgingly prepares for his 50th birthday party. Stars Leon Acord, Curt Bonnem, Jeffrey Patrick Olson & David Pevsner

Please share, subscribe & comment!

Our first season is coming soon!

Produced by Larilee Productions and Greasy Pig Studios
Executive Producers Leon Acord & Laurence Whiting
Written & Created by Leon Acord
Developed for the Web & Directed by Arvin Bautista
Line Producer Matt Ladensack
Produced by Levi Damione
Music by Nic. tenBroek
Director of Photography Jon Salmon

For complete credits, please visit http://olddogsnewtrickstheseries.com/pilot.html

If you want to become an "author" on Web Series Today please read: http://tinyurl.com/becomeaWSTauthor

For more detailed information about Web Series Today please read: Web Series Today:

For other info contact: [email protected]

Join the discussion: http://www.tinyurl.com/webseriescommunity