Avatars versus Virtual Worlds

Stardoll Hits Ten Million
We spoke with CEO Mattias Miksche in July to discuss the importance of avatars versus virtual worlds, and he emphasized the importance of identity and realism over immersiveness.
http://www.virtualworldsnews.com/2007/08/stardoll-hits-t.html

"“It took the world about two hundred millennia to achieve a population of 10 million; Stardoll did it in just over a year,” said Stardoll CEO Mattias Miksche."

My Virtual Life

"The avatar named Anshe Chung may be a computerized chimera, but the company she represents is far from imaginary."
http://www.businessweek.com/magazine/content/06_18/b3982001.htm

http://virtualworldtoday.blogspot.com/