When a million hits won't do it

"And of course, there's the queen of YouTube, Lonelygirl15. Her videos, filmed in what appeared to be her bedroom, became the subject of debate around the world, until it became known that she was a fictional creation of several would-be filmmakers."

http://www.theglobeandmail.com/servlet/story/RTGAM.20071027.wyoutube27/BNStory/Technology/home



"What's the secret to YouTube fame? Being attractive seems to help - at least, it probably did for Digby and Denters - but that doesn't really explain the success (if you can call it that) of the Daft Punk video. Playing off a celebrity news event, as Crocker did, also probably helps."