From Fashion to Gaming: What’s Hot for ‘08

“The biggest thing I see is more money in [online] production and a lot more interactivity,”

http://inside.lg15.com/2008/01/01/from-fashion-to-gaming-whats-hot-for-08/

From the original article:

"Handmade-, not just homemade-, looking ads will go beyond amateurish user-gen videos to mashups of all forms and stripes. "

http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1003689967