LG15/Telegraph Ave. Morphs Into Eqal

"Eqal presently has eight full-time employees, with "lonelygirl" and "KateModern" employing production units of 12-14 people apiece.

The company was profitable in 2007."

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=80921

Lonelygirl15 Studio Rebrands, Attracts Investors

"The two said they started the round in November. They met Riggs, who previously was an angel investor of the company, who in turn introduced them to Conway, who "knows everyone," Beckett said. "

http://www.adweek.com/aw/content_display/news/digital/e3i733a804d916e2336a5ffbc83680e2cb0