EQAL Now Wants to Compete with Ning

A private beta has yet to launch and pricing has not yet been announced.

http://newteevee.com/2009/07/30/eqal-now-wants-to-compete-with-ning/

EQAL Sharing Secret Sauce, Launching ‘Umbrella’ Platform

Web studio EQAL, which now likes to call itself a social entertainment company, is taking a big step into the platform game today.

http://news.tubefilter.tv/2009/07/30/eqal-sharing-secret-sauce-launching-umbrella-platform/

Umbrella: Build Your Audience With the Same Tools as LG15 and Other Web Celebs

Umbrella’s hosted software as a service application is essentially a content management platform a là WordPress, with the simplicity of a Tumblr, and a powerful backend management panel that can pull in external data from integrated social properties.

http://mashable.com/2009/07/30/umbrella/

See previous stories about Eqal Inc.

http://www.eqal.com/product/