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Saturday, November 7, 2009

Fox Digital Studios puts focus on brands

Fox is the latest broadcast network to put dedicated resources behind digital content, following similar moves from NBC, which has a similar division spearheaded by Microsoft vet Cameron Death, and ABC, which got into the digital content arena last year with the Toyota-sponsored Squeegees.


...... no TV network has yet to truly crack the code of how to develop original programming that works as well online as it does on the boob tube.


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