GO FORTH, O PIONEERS! A Reflection on Levi’s Go Forth Campaign

Jan Libby notes that “Levis, W & K and I had hoped to design a treasure hunt experience that was a wonderful journey across America, rather than a mad dash for money…I was incredibly happy to see how the GO IV community bonded and maintained that bond right through until end game.”

http://www.argn.com/2009/12/go_forth_o_pioneers_a_reflection_on_levis_go_forth_campaign/