Paula Deen and EQAL Seek ‘Real Women’ For Kraft Contest

"Via email, Goodfried says that working with Deen, as well as helping to create Alicia Silverstone’s community The Kind Life, has been “fantastic.” “Traffic on sites are increasing month over month and both properties are profitable financially for us,” he said. "

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http://newteevee.com/2010/03/23/paula-deen-and-eqal-seek-real-women-for-kraft-contest