A PEEK INTO THE FUTURE: THE ADVERTISER’S PERSPECTIVE ON DIGITAL CONVERGENCE

Over the last decade, through consumer insight and modelling, advertisers have been looking at the shifts in technology and consumer behaviour to understand what people want to hear and experience, and where.

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http://thepixelreport.org/2010/11/02/a-peek-into-the-future-the-advertisers-perspective-on-digital-convergence/