Instead of just serving your ads as you normally would, you now have to convince people that your ad is worth watching in the first place.
Read the full post:
http://thenextweb.com/socialmedia/2011/06/12/only-30-of-youtube-users-skip-pre-roll-ads
Source @tibits on Twitter.
Posted by
modelmotion
at
3:40 PM
Labels: advertising, Bruce Daisley, Meta Discussion, Pre-Roll, pre-roll ads, TrueView, youtube
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I didn't know you could skip. Probably because I don't pay attention to the ad and do something else while it is playing. If other people are like me then that might explain why 70% of the people don't skip the ads.
ReplyDeleteThe longer the prerolls get, the higher that number will become.
ReplyDelete