KateModern = BIG $,$$$,$$$.$$

"When she was developing Kate Modern, Shields took both Beckett, 29, and co-creator Greg Goodfried, 28, to advertiser pitches, explaining that they would write specific products and brands into the plot. It worked: Procter & Gamble (Gillette, Tampax and Pantene), MSN, Orange Mobile, Paramount and Disney/Buena Vista paid £250,000 each for six months of name-checking in Kate Modern."

http://media.guardian.co.uk/site/story/0,,2147353,00.html

Do the math: 5 x 250,000 UK Pounds = 1,250,000 UK Pounds or approximately $2,500,000 USA dollars.

Reserach: Anchor Cove