ARG Update
Fools of the World Unite, Send a Cookie
Inside was a box liberally taped together with the message “Fools of the World Unite! ....
http://www.argn.com/2011/03/fools_of_the_world_unite_send_a_cookie/
SXSW 2011: Fan to Fanatic: True Blood’s Marketing Hook
HBO’s legal department was originally a bit concerned to find fans role-playing series characters online, but eventually realized that it was important to not only let them do so, but to encourage them.
http://www.argn.com/2011/03/sxsw_2011_fan_to_fanatic_true_bloods_marketing_hook/
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HBO’s legal department was originally a bit concerned to find fans role-playing series characters online, but eventually realized that it was important to not only let them do so, but to encourage them.
ReplyDelete- This is indeed a break through. The role of “community” is going to be central to the future of entertainment on the web. Media companies need to get used to regarding their audience as participants as much as they are viewers. This leads to a zillion legal issues that take us well beyond “fan fiction” of the past.