ARG Update

Fools of the World Unite, Send a Cookie

Inside was a box liberally taped together with the message “Fools of the World Unite! ....

http://www.argn.com/2011/03/fools_of_the_world_unite_send_a_cookie/

SXSW 2011: Fan to Fanatic: True Blood’s Marketing Hook

HBO’s legal department was originally a bit concerned to find fans role-playing series characters online, but eventually realized that it was important to not only let them do so, but to encourage them.

http://www.argn.com/2011/03/sxsw_2011_fan_to_fanatic_true_bloods_marketing_hook/