Did KONY 2012 Cheat To Get Views? (And Does It Matter?)

.. Tony Chen, CEO of Yellow Thunder Media and Sarah Wood, COO and Co-Founder at Unruly Media—which created the Viral Video Chart, to weigh in. 

Read the full post:
http://www.tubefilter.com/2012/03/14/kony-2012-cheating 

LIVE: Tubefilter: Creative Marketing in Online Video

Video chat by Stickam.com

Panelists:
Rome Viharo, Senior Vice President, Business Development and Innovations, Alphabird
Tony Chen, CEO, Yellow Thunder Media
Kai Hasson, Partner and Creative Director, Portal A and Creator, White Collar Brawler
Maggie Finch, CEO, King of the Web
Drew Baldwin of Tubefilter is moderator











Read more:
http://www.tubefilter.com/2012/03/07/live-now-creative-marketing-in-online-video/

Live blog notes:
Social gaming companies are trading points for your attention. By watching a video you get to advance in the game.

Brand advertisers want organic views and that can only be achieved via targeted audiences. They want to know how they will get a return on your investment.

Paid media buys: 2 types. One view based only. One that assumes that you will get organic growth on top of the paid views.

It helps to have power players like MC Hammer involved in the video. There has to be a plan and extra money to get views. Use Twitter, Press, Youtube True view, Facebook strategies. Target your audience. Used Ed Lee promo video as an example. Targeted local news paper first. Spread to DC and then returned to San Francisco. Media planning is what counts.

Ed Lee is 2 LEGIT 2 QUIT [MC Hammer, SF Giants Brian Wilson, will.i.am, Ashkon]


Every great platform eventually becomes dominated by those with the money to promote. Only a few of the low budget productions will survive in this environment. You always need to be one step ahead. For example: King of the web which supports content that is not always PG.

The king is the viewer. Our "eye balls" are valuable. Natural engagement is valuable and brands are trying to figure out how to do it. They need to give more than just a commercial because the scales have tipped.

Brands do not really "get" a lot of the content on the Web. The medium is not a good fit for brands, so even when they come with all their money the people who are good at content still have an advantage.

KPI = key performance indicators.

You "juice things" to get them started.

TheWillofDC asked what to do if the video gets taken down for "illegal views" on YouTube.
Answer: The brand will not be surprised when the video gets taken down because they already know all the details. It does not violate YouTube TOS and Youtube actually encourages it.

CPD = count per display.

Outside the Box: Creative Marketing in Online Video

Wednesday, March 7, 2012 in Los Angeles

Panelists:
Rome Viharo - Senior Vice President, Business Development and Innovations, Alphabird
Tony Chen - CEO, Yellow Thunder Media
Kai Hasson - Partner and Creative Director, Portal A Creator, White Collar Brawler
Maggie Finch - CEO, King of the Web
Moderator: Drew Baldwin, Tubefilter

Read the full post:
http://www.tubefilter.com/2012/02/14/creative-video-marketing

Tubefiler: Is There Cheating in Online Video?

"If a site doesn't show their views, RED FLAG. Why would you not show your views if you're not doing anything wrong?" --Rafi Fine
http://twitter.com/#!/tubefilter/status/143908844672786432


"I want to have every access to every type of view there is to make. That the web is about FULL transparency." --Rafi Fine
http://twitter.com/#!/tubefilter/status/143913632357548032

The original panel was supposed to include Tony Chen of Yellow Thunder Media

Tony's team consistently "makes" videos go viral on YouTube—leveraging paid media to generate massive amounts organic views. YTM's recent work for a major studio has garnered over 17 MM views to date, 20 times more than any other video in the campaign. The best part? He says his technique works for "any video."

For some unknown reason Tony Chen was replaced with William Hyde, TheWillofDC

A dedicated YouTube Partner since 2009, Will is an expert in creative video marketing and has earned the title "Sheriff of YouTube" among fans. His weekly news shows YouTube News and YouTube Winners and Losers feature the latest on the YouTube Community with a focus on the top 100 YouTube Channels of All Time.