Did KONY 2012 Cheat To Get Views? (And Does It Matter?)

.. Tony Chen, CEO of Yellow Thunder Media and Sarah Wood, COO and Co-Founder at Unruly Media—which created the Viral Video Chart, to weigh in. 

Read the full post:
http://www.tubefilter.com/2012/03/14/kony-2012-cheating 

LIVE: Tubefilter: Creative Marketing in Online Video

Video chat by Stickam.com

Panelists:
Rome Viharo, Senior Vice President, Business Development and Innovations, Alphabird
Tony Chen, CEO, Yellow Thunder Media
Kai Hasson, Partner and Creative Director, Portal A and Creator, White Collar Brawler
Maggie Finch, CEO, King of the Web
Drew Baldwin of Tubefilter is moderator











Read more:
http://www.tubefilter.com/2012/03/07/live-now-creative-marketing-in-online-video/

Live blog notes:
Social gaming companies are trading points for your attention. By watching a video you get to advance in the game.

Brand advertisers want organic views and that can only be achieved via targeted audiences. They want to know how they will get a return on your investment.

Paid media buys: 2 types. One view based only. One that assumes that you will get organic growth on top of the paid views.

It helps to have power players like MC Hammer involved in the video. There has to be a plan and extra money to get views. Use Twitter, Press, Youtube True view, Facebook strategies. Target your audience. Used Ed Lee promo video as an example. Targeted local news paper first. Spread to DC and then returned to San Francisco. Media planning is what counts.

Ed Lee is 2 LEGIT 2 QUIT [MC Hammer, SF Giants Brian Wilson, will.i.am, Ashkon]


Every great platform eventually becomes dominated by those with the money to promote. Only a few of the low budget productions will survive in this environment. You always need to be one step ahead. For example: King of the web which supports content that is not always PG.

The king is the viewer. Our "eye balls" are valuable. Natural engagement is valuable and brands are trying to figure out how to do it. They need to give more than just a commercial because the scales have tipped.

Brands do not really "get" a lot of the content on the Web. The medium is not a good fit for brands, so even when they come with all their money the people who are good at content still have an advantage.

KPI = key performance indicators.

You "juice things" to get them started.

TheWillofDC asked what to do if the video gets taken down for "illegal views" on YouTube.
Answer: The brand will not be surprised when the video gets taken down because they already know all the details. It does not violate YouTube TOS and Youtube actually encourages it.

CPD = count per display.

Outside the Box: Creative Marketing in Online Video

Wednesday, March 7, 2012 in Los Angeles

Panelists:
Rome Viharo - Senior Vice President, Business Development and Innovations, Alphabird
Tony Chen - CEO, Yellow Thunder Media
Kai Hasson - Partner and Creative Director, Portal A Creator, White Collar Brawler
Maggie Finch - CEO, King of the Web
Moderator: Drew Baldwin, Tubefilter

Read the full post:
http://www.tubefilter.com/2012/02/14/creative-video-marketing

How is DBG promoting the IAWTV "Why I Do What I Do" videos?

In a recent promotion for the IAWTV Awards, the International Academy of Web Television promised that a company called DBG would "promote" the videos. DBG was one of the sponsors of the recent IAWTV Awards held at CES. If you look at the playlist for the "Why I Do What I Do" contest the view counts have indeed increased substantially. The question is how? The answer may lie in the video statistics that now show up to 2800 views coming from "tubemogul.com" for many of the videos submitted for the contest.

This is not a huge number of views (yet) but it is reminiscent of observations made around the time of the Tubefilter event called " Do Cheaters Never Prosper?" At that time a company called Yellow Thunder Media was supposed to appear at the event but pulled out for an undisclosed reason after the TheWillofDC talked about a domain name that appeared to be linked to the company was generating a very high number of views for shows they were promoting.

So the question becomes: are these so called "promoted views" really what some would call "paid views" and do they actually represent real views from real people who actually watch the content. Perhaps the IAWTV can provide us with that answer.

Tubefiler: Is There Cheating in Online Video?

"If a site doesn't show their views, RED FLAG. Why would you not show your views if you're not doing anything wrong?" --Rafi Fine
http://twitter.com/#!/tubefilter/status/143908844672786432


"I want to have every access to every type of view there is to make. That the web is about FULL transparency." --Rafi Fine
http://twitter.com/#!/tubefilter/status/143913632357548032

The original panel was supposed to include Tony Chen of Yellow Thunder Media

Tony's team consistently "makes" videos go viral on YouTube—leveraging paid media to generate massive amounts organic views. YTM's recent work for a major studio has garnered over 17 MM views to date, 20 times more than any other video in the campaign. The best part? He says his technique works for "any video."

For some unknown reason Tony Chen was replaced with William Hyde, TheWillofDC

A dedicated YouTube Partner since 2009, Will is an expert in creative video marketing and has earned the title "Sheriff of YouTube" among fans. His weekly news shows YouTube News and YouTube Winners and Losers feature the latest on the YouTube Community with a focus on the top 100 YouTube Channels of All Time.

Yellow Thunder Media: The Secret Behind Our Successful Online Video Strategy

.... by positioning them in front of your target audience, leveraging paid media to generate your videos significant earned media.

Read the full post;
http://www.yellowthundermedia.com/archives/371