Hersheys mystery fan revealed, well maybe!

"With packaging innovation being very important in this category, 95% [of targeted consumers] said they like it," says brand manager Brandon Solano."

http://www.allbusiness.com/plastics-rubber/plastics-product-manufacturing/149020-1.html

http://www.thehersheycompany.com/news/release.asp?releaseID=676701