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Thursday, November 22, 2007

It's Pros Versus Joes In Web Video

Blinkx CEO Suranga Chandratillake says professional video can generate a $60 CPM (really?), while advertisers will only pay $7 for user-generated stuff.


1 comment:

  1. Here's the original article: http://www.businessweek.com/technology/content/nov2007/tc20071119_701831.htm

    This kind of article only perpetuates the stigma against UGC. You become "professional" as soon as someone pays you for your content. Notice most of the people speaking in the article have a vested interest in promoting professional content over UGC.


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