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Friday, November 30, 2007

Joanna Shields

A few corrections have been made to the earlier edition of this article:

Joanna Shields on LGPedia.

Joanna Shields is a co-executive producer for the webseries KateModern and the international president of Bebo.
Joanna has a Bachelor of Science from The Pennsylvania State University and a Master's in Business Administration from George Washington University. She started her career working as a research analyst for Deloitte, Haskins, and Sells.
In 1988, Joanna took a job as a product manager for Electronics for Imaging and worked her way up to Vice President of Worldwide Sales.[1] After seven years at that job, she took a job as CEO of a start-up media techonology company called Veon.[2] As CEO, she lead the the company to its acquisition by Philips, NV. During this time, she was named one of the Top 10 Industry Executives by Electronic Media magazine and the company itself was recognized as one of the Top 50 Private Companies by Red Herring in 2001.
Joanna then went on to work as vice president of international for RealNetworks. In this role, Joanna launched one of Europe's most rapidly growing online content subscription services and established the company as the leader in mobile media delivery. While she was there, Joanna was named a Euro Top 50 Executive by European Cable and Satellite Magazine and a UK Top 50 Executive by Internet Magazine.
In 2004, Joanna took a job with Google, where she was the Managing Director EMEA Syndication and Partnerships. In this capacity, Joanna was responsible for the syndication of Google's products throughout Europe, Russia, the Middle East, and Africa. She also established all of the content partnerships that were essential for Google Video, Google Books, Google Earth, and Google Maps. She also orchestrated partnerships with some of the world's largest media and telecom companies, most recently with BSkyB.
Today, Joanna serves as the president of Bebo. Shortly after joining the company, Joanna, a long time fan of lonelygirl15, approached the Creators about doing a show on Bebo. Six months later, Bebo had its own teen drama, KateModern. Joanna was responsible for taking Miles Beckett and Greg Goodfried to meet with advertisers to pitch the idea, and helped secure a number of sponsors for the show.
Joanna was also responsible for heading up an exclusive advertising deal between Yahoo! and Bebo, which has quickly become the number one social networking site in the UK, beating out both Facebook and MySpace.

NOTE: Special thanks to Zoey for all her hard work on this article and of course to all the other LGPedians who dedicate their time and effort on a daily basic to making LGPedia the most amazing resource.

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