"A lot of people that I know who play ARGs say it's quite possibly the best ARG (that's funded to market a single product) they've ever played."
The Dark Knight ARG is an alternate reality game created by Warner Bros. and 42 Entertainment to promote The Dark Knight, the upcoming Batman movie directed by Christopher Nolan. Unlike most online games, an ARG includes an immersive storyline the players are characters in; in the case of The Dark Knight, all players are citizens of the fictional Gotham City. An ARG requires searching for clues to continue the story on the Internet, on the phone, and at real-life events. Activities in the Dark Knight game have included:
Currently, the Gotham City online voting system is being set up so that participants may vote in June.