Slideshow from a presentation given recently at the "MIT6" conference about the interaction of ARGs and Lonelygirl15, by Burcu S. Bakioglu. Includes shots from Second Life. (Actual recording of talk is not available, these are just the slides that were used. However, it does prove you can earn a Ph.D. by watching Lonelygir15.)
"This paper will investigate how Lonelygirl15, the Web show that was launched in the form of vlogs (video blogs) and quickly gave birth to numerous fan-driven side plots, not to mention related alternate reality games (ARGs), exhibits a type of materiality conducive to performative narratives that affords the collaborative development of fiction on Web 2.0 platforms."