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Monday, June 8, 2009

Emmys for Product Placement? Streamys Beat You To It.

Today’s NY Times Television section has a piece entitled, “Commercials You Can’t Zap ”, that playfully suggests that there be an Emmy Award for product placement…


Commercials You Can’t Zap

Product placement will only grow, as audiences continue to zap through the 30-second commercials that have sustained the TV industry for half a century or more.


1 comment:

  1. From the NYT article:

    "The Vitamin Water White Party that began this season of “Gossip Girl” on the CW network was a twofer, a plug for Vitamin Water that doubled as a satire of designer-obsessed Hamptons society."


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