Web Video Producers Anxious at OnfrontNYC Confab (AdWeekMedia, June 10, 2009)
"Goodfried said that EQAL has focused its business on building and managing social experiences for existing properties, such as CBS’ current series Harper’s Island. The company is not planning any lonelygirl encores."
I realize the title of this post (ETA: now amended - I originally called it "the official death of the lg15 franchise" with the following caveats...) may invoke some drama, even though many people already realized it awhile ago. Greg Goodfried was honest with fans in the chat held a few months ago about the prospect of a Season 2 of the Resistance. As the article lays out, with some astute and insightful comments from Greg, making a viable online series is quite difficult. And, I would note, that's the case even when your website does not have ridiculous flaws. For every example like "The Guild" there are literally hundreds of unprofitable webseries projects (though "unprofitable" does not mean "failure" by any means). Its not that EQAL didn't want lg15 to continue on forever, and get Jonas down from that damn ceiling, or that they still wouldn't want to revive lg15 if they can in the future. But reality is reality. (The article says nothing to suggest that EQAL won't plan to continue The Show Is Yours series, or the Japanese lg15 franchised spinoff.)
UPDATED: See Response From Greg "Reports of our "death" have been greatly exaggerated... for the honest truth check out": LG15 Update
Related post: EQAL Foregoes Originals, Gets Cookin’ With Paula Deen