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Monday, August 17, 2009

GREAT EXAMPLE OF BRANDED CONTENT. RED BULL + RYAN SHECKLER

Ryan is a very famous professional skateboarder (own reality show on MTV, Life of Ryan) and Red Bull came up with an idea that they will take over his own website and provide the resources to keep the content going.

http://www.fwd.fi/blog/?p=450

http://www.redbullskateboarding.com/

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