Early today, Space Truffles announced that it had partnered with Brand in Entertainment to produce the first ever web series brand auction. What is a brand auction, you ask? Also, more importantly, where can I get some tasty space truffles? Well, according to BIE’s press release, the auction organizers “will invite professional representatives and advertising agencies to bid on exclusive packages to feature their services and products among a variety of media platforms.” In other words, advertisers will compete for the right to advertise in certain projects. Two of the web series involved in the auction are Pink the Series and After Judgment.
Founded by Gennefer Snowfield, Space Truffles is a specialty shop specializing in branded entertainment and web series promotion. On her website Gennefer wrote, “…what I’m most excited about is how our participation in this event will help further advance and legitimize the web TV category, demonstrating the high production and narrative quality against traditional, mainstream media also being auctioned. It will also serve as further testament that investing in web series is a viable tactic for advancing marketing objectives…” Figuring out a viable means of funding web series has been an on-going issue. Perhaps this will be a first step towards advertisers being more willing to invest in the medium.