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Thursday, January 7, 2010

BMW, Coke May Boost U.K. TV Revenue on Product-Placement Rule

Such overt placements in Europe are mostly either unpaid or imported in U.S. content.
http://www.businessweek.com/news/2010-01-07/bmw-coke-may-boost-u-k-tv-revenue-on-product-placement-rule.html

Posted by modelmotion at 11:00 PM

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3 comments:

  1. I wonder if this is why web series such as KateModern found it relatively easy to get product placement deals in the UK?

    ReplyDelete

  2. It seems the 436 ate the article.

    ReplyDelete

  3. What doesn't 436 want you to know?

    ReplyDelete

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