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Thursday, August 19, 2010

Utter Genius. Viral guerilla marketing at its best.



Read the full post:
http://thenextweb.com/socialmedia/2010/08/19/lionsgate-trolls-chatroulette-to-promote-upcoming-movie/

“The Last Exorcism” Viral Campaign Spooks Chatroulette

... for users who’ve stumbled upon the viral video campaign from Lionsgate, promoting their latest horror movie The Last Exorcism, what started as a pleasant chat ended very… unexpectedly.

Read the full post:
http://mashable.com/2010/08/19/last-exorcism-viral/

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