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Saturday, October 30, 2010

Open and Collaborative Video Production

Production has long taken place via closed studio silos, which has succeeded because studios had the assets, money to attract professional talent, and distribution partnerships to make the model work.

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1 comment:

  1. Kickstarter is interesting but unless you have a wide circle of friends with deep pockets you are still stuck in the chicken and egg situation. If you have already built an audience you might not need kickstarter. If you have not yet built your audience it comes down to how many friends you have. Kickstarter can be great and it does fund projects but it does not compare to the types of investments being made in other technology areas.

    The real problem is that few producers have learned how to effectively grow an audience at a mass scale. With that we are unlikely to see real capital formation in the indie studio market.

    Larger studios are already moving into the area and are beginning to show that they now "get it". Competition is heating up and while the window of opportunity will probably never fully close to indie productions things may well not get any easier than they are today.

    BlackBoxTV shows one way to leverage a popular talent base. We need more productions thinking in terms of how they will build their audience. The "build it and they will come" strategy has failed for the vast majority of productions.


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