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Wednesday, February 16, 2011

Tubefilter event LIVE on Stickam

Tune in: http://www.stickam.com/tubefilter

Some key points made by panelists:

- do something you love talking about.
- get feedback from your viewers.
- test things out.
- look at other youtube channels to see what types of things have taken off.
- your channel name is your brand: make it easy to spell and remember.
- if you see something is taking off then you can start a second channel.
- be hard on yourself and put out the best possible content you can.
- create something you can do a lot of and "saturate" the system: keep your content "fresh".
- get to know the "rules" and the "algorithm" and the "lists": most comments, most popular, etc etc.
- "category jacking" and "give aways" for "likes" have now become common.
- engage and build your community.
- use good tags and good titles for your videos.
- let your viewers know they should subscribe and rate your video.
- use Twitter, Facebook, daily booth and Ustream for promotion and questions.
- 3/4 of the "video shares" are on Facebook.
- viewers want to feel like they "know you".
- you can use Youtube to direct traffic to your web site for "uncensored" content.
- first build your audience on Youtube and then invest in a web site.
- some "embed viewers" monetize better than others.
- Youtube is the platform where people will subscribe and then come back and see your videos.
- if you are not on Youtube, you need to be there: your subscribers are an asset for the future.
- "exclusive deals" do not help you build an audience for your future videos.
- there are tools on YouTube to help with subscriptions eg: box for box
- make friends, collaborate, and help others out: if it feels shady then do not do it.
- when the "big youtubers" point to someone, that is when a new channel will become big.
- people want to connect with people: break down the walls.
- if no one is watching, then make something different.
- music videos have entered the conversation
- take advantage of topical things like holiday specials


  1. A series should probably consider a minimum of 20 hours promotional effort per minute of video produced in order to build a show. There are of course no fixed rules but this gives you some idea of the commitment it will probably take you to build an audience, especially early on. The work of course could be divided up across your team.

  2. Good points made, thanks for sharing the highlights!

    Collaboration is getting more and more important! That used to mean people sitting in the same room, but now collaboration is happening on a global basis, so leverage that network to improve your content's production and entertainment value! If you need a structured system to build a team and do project collaboration, be sure to check out http://Spidvid.com.

  3. Collaboration comes in many forms. It can extend to interaction between community members distinct from a web series itself. One of my first experiences with this was working on the Lonelygirl15 Valentines card with other community members.


    It was the richness of that experience that led directly to the creation of LG15 Today on Feb 16 2007. The concept was to have a collaborative blog where the community could keep itself up to date with what was going on in the community.

    Since then LG15 Today has evolved into Web Series Today but remains a collaborative blog with the goal of keeping the community up to date.

    See "About Web Series Today" for more info:



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