YouTube Offering Millions for Celebrity-Created Content

Google’s YouTube is undertaking what’s understood to be a massive bid to attract Hollywood talent

http://nymag.com/daily/entertainment/2011/02/youtube_offering_millions_to.html

Read also:
http://gigaom.com/video/next-new-networks-youtube-hollywood/

and also: Models for “Signing” YouTube Creators; Tips for Advertisers, Studios & Stars
http://willvideoforfood.com/2011/02/13/models-for-signing-youtube-creators-tips-for-advertisers-studios-stars/

Research credit: immortal1