We have now seen the third act of "We Break Hearts", a web series that some expected to be a break out hit because of its star studded cast: Jessica Lee Rose, Maxwell Glick and Craig Frank. But the results are in and the view count is far from an outstanding hit. Now some web series would love to have even 1000 views but remember that "We Break Hearts" had front page exposure (presumably purchased advertising) on DailyMotion on the launch day of each episode. The series itself was far from a disaster with an interesting plot and some solid performances. So what went so far wrong?
We have heard some say that the web series is dead. We do not subscribe to that theory. Independent producers appear to be just as enthusiastic as ever and some have been produced with quite good production values. Clearly some shows such as Video Game Reunion still resonate with their audience. Some blame the "discovery process" but clearly "We Break Hearts had a lot of front page exposure on a major portal site and that seems to have done little in terms of views. So the question remains, what went wrong?
To be fair, we enjoyed the series. It was great to see Jessica and Maxwell "together" again in a web series and the show itself has a interesting plot. However that does not change the reality the view numbers are really bad for a show of this caliber, particularly one brought to us by Brett Register of "The Crew" fame. So for the sake of everyone involved this is perhaps a good point to step back and ask what web series are doing right and where they are simply failing in the marketplace.....and why?
What do you think? Leave a comment below and let us know.
Watch "We Break Hearts"