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Thursday, May 26, 2011

Note to Advertisers: TV Viewers Aren’t Actually Watching

More than 60 percent of all viewers watching TV spent time distracted by data applications on mobile devices, while 33 percent watched TV with their laptops open.

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  1. It is time for advertisers to embrace the semantic web. When viewers are bombarded with ads that are irrelevant to their needs it is not only a waste of bandwidth, it is simply abusive and will actually seriously damage a brands reputation. Some TV ads of late have actually been quite entertaining. Sadly that has been less true on the web for some reason. Also the use of prerolls on short form content can be a MAJOR turn off UNLESS the viewer has already “bought into” watching the content on a regular basis.

  2. People weren't watching the Ads for a long time, way before the internet. Computers, cell phones, that's all just an excuse for what has been going on for a long time.


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