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Sunday, June 19, 2011

The Power of User Generated Content

The success of Canvas hinges on growing a community of people excited to create remixes.

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See also: Branded Distribution

In the 40% of all households that have a DVR ‘the amount of commercial avoidance is huge.’

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1 comment:

  1. UGC becomes a tricky term within a community. Why? Some people find it offensive. During the lonelygirl15 era we began to replace the term with terms like community content, community videos and community video series because these terms treat community members with more respect. I mean, do you like being called a "user"?


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