This is a new character of mine Helen Himmelman. The parody is making fun of terrible local commercials. Also, Helen herself is bad at just about everything. She wants to be a businesswoman so badly, but finds herself constantly without the skills to do so. In these HH episodes Helen will always be trying to start a new local business because the last one failed miserably. This week she's trying to be a personal trainer.
You can watch Helen's previous attempts at being a personal chef here: http://www.youtube.com/watch?v=hWwsdjnRsE4