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Wednesday, June 26, 2013

Ruby Skye PI and interactive storytelling

Jill Golick, president of the Writers Guild of Canada and creator/writer/producer of multi-award winning web & TV show Ruby Skye PI discusses the exciting possibilities and creative pleasure of connecting with audiences through interactive storytelling.

 Using in-video clues, active contact details and calls-to-action, Ruby Skye PI encourages audiences to interact on other channels such as email, SMS, Twitter and Facebook. The project uses a combination of live interaction and Conducttr automation to build a strong relationship with the audience through deeper story engagement.

1 comment:

  1. I tend not to like the word "audience" because it sets up an artificial barrier between the participants and the experience.


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