Bull in a china shop: Alternate reality games and transgressive fan play in social media franchises
By Burcu S. Bakioğlu:

"I argue that early fan ARGs became tactics through which fans engaged in transgressive play and negotiated a more meaningful role within the franchise."
Read the full article: http://journal.transformativeworks.org/index.php/twc/article/view/594/453

"I argue that early fan ARGs became tactics through which fans engaged in transgressive play and negotiated a more meaningful role within the franchise."
Read the full article: http://journal.transformativeworks.org/index.php/twc/article/view/594/453





A "must read" article for anyone interested in Web series.
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