Web Video's Search for the Holy Grail

"Recent history is littered with failed attempts to generate serialized original programming on the Web."

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"This time around a critical mass of users are tuning, or clicking, into shows on the Web in much the same way they do on TV, say defenders of the format."

"The infamous Lonelygirl15 hoax (a series that chronicled the life of 15-year-old "Bree," who turned out to be a fictional character played by actress Jessica Rose) claimed 70 million views, and 13 million in the first two months of spin-off "KateModern.""

"Despite these spot successes, however, advertisers are waiting to see how a reliable ecosystem might generate consistent audiences for original Webertainment."

"The Web is already brimming with clever content no one ever sees because distributors lack the cross-promotion and marketing muscle that TV networks have traditionally exercised."