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Thursday, July 10, 2008

YouTube Reversing Stand Against Pre-Rolls

In an exhaustive story on Google’s troubles monetizing YouTube, The Wall Street Journal discovered that the company is considering a plan to implement the dreaded pre- and post-roll advertisements, something the company has shunned since the beginning.


YouTube Pre-Rolls? Think Inside the Box

Obviously, YouTube’s need to kick-start the cash flow is the biggest reason to implement the hated ad format, but I wonder if the Google folks are actually getting two steps ahead back to oldteevee.


1 comment:

  1. So am I going to get a check every time someone watches my video of me on Dumbo at Disney or not?


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