YouTube Reversing Stand Against Pre-Rolls

In an exhaustive story on Google’s troubles monetizing YouTube, The Wall Street Journal discovered that the company is considering a plan to implement the dreaded pre- and post-roll advertisements, something the company has shunned since the beginning.

http://newteevee.com/2008/07/09/youtube-reversing-stand-against-pre-rolls/

YouTube Pre-Rolls? Think Inside the Box

Obviously, YouTube’s need to kick-start the cash flow is the biggest reason to implement the hated ad format, but I wonder if the Google folks are actually getting two steps ahead back to oldteevee.

http://newteevee.com/2008/07/09/youtube-pre-rolls-think-inside-the-box/