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FOR IMMEDIATE RELEASE
AGORA, A2 MULTIMEDIA TO PRODUCE NEW ADDITION TO LONELYGIRL15 UNIVERSE, N1CKOLA, 1st POLISH SOCIAL SHOW SERIES
EQAL’s New International Venture to Launch This Month
January 21, 2009 – POLAND – EQAL, the social entertainment company founded by the creators of the Internet’s two most successful social dramas lonelygirl15 and KateModern, announced a license agreement with Polish producers Agora and A2 Multimedia for the new story in the lonelygirl15 universe, n1ckola. The new show produced by Agora and A2 Multimedia is based on the wildly popular lonelygirl15 social show series. n1ckola combines several genres, including reality, documentary and feature fiction with sensational themes.
More than 100 episodes of n1ckola will be produced, with each episode running from one to five minutes. The show will air four to five times each week, with the premiere episode of n1ckola airing on January 26 on the http://www.n1ckola.pl platform.
Through the licensing agreement, Agora will have rights to the lonelygirl15 brand name, logo, plot, characters and mythology. EQAL will consult with Agora on the new story, character creation and development, scripts and storyline.
Series sponsors include Microsoft, Hasbro, Polkomtel and Samsung.
“We’re thrilled to take the lonelygirl15 franchise to Europe,” said Greg Goodfried, COO, EQAL. “The show’s expansion into multiple international territories, including the UK, Italy and Poland represents the global excitement of online entertainment. Collaborating with Agora for this new project will allow our teams to offer the best in social show entertainment.”
EQAL’s success in creating online communities has come from maximizing the Internet’s capabilities in providing engaging, interactive experiences for viewers, while evolving and updating storylines based on audience feedback.
“This is an immense challenge,” said Maciej Wicha, director for multimedia and partnerships, Agora; A2 Multimedia Board Member. “We will be producing a completely new form of drama, which we are only beginning to learn about through the team at EQAL. It is also a unique model of offering marketing tools to our clients. Conventional advertising is gradually leaving the scene, and it could be shows like these that set the standards for new solutions.”
Agora, the series' producer and one of the largest and most renowned media companies in Central and Eastern Europe, will be responsible for marketing and customer relations. A2 Multimedia, the executive producer, which is co-owned by Agora and ATM Grupa, will handle casting, production and episode distribution. Outdoor and online advertisements were developed by Opcom agencies.
EQAL (pronounced "Equal") is a social entertainment company dedicated to changing the way content is consumed. Merging technology with creative development and production expertise, EQAL is the world's leading producer of online interactive shows. Formerly known as LG15 Studios/Telegraph Ave. Productions, the company paved the way for truly interactive social shows with lonelygirl15 and KateModern. Collectively the two series have attracted more than 150 million views and hundreds of thousands of fans around the world. EQAL weaves together the best elements of traditional storytelling and video production with interactive experiences that are native to the Web in order to build passionate online communities. Through partnerships with independent producers, traditional media companies and multi-national brands, EQAL is dedicated to building online communities that engage users like never before. EQAL is headquartered in Los Angeles with offices in London. For more information: http://www.eqal.com.
"n1ckola" - nowy serial internetowy Agory
The first section of the new series "N1ckola" from Agora and A2 Multimedia will appear on the internet on Monday, 26 January, 2009.
See discussion on Anchor Cove