A private beta has yet to launch and pricing has not yet been announced.
EQAL Sharing Secret Sauce, Launching ‘Umbrella’ Platform
Web studio EQAL, which now likes to call itself a social entertainment company, is taking a big step into the platform game today.
Umbrella: Build Your Audience With the Same Tools as LG15 and Other Web Celebs
Umbrella’s hosted software as a service application is essentially a content management platform a là WordPress, with the simplicity of a Tumblr, and a powerful backend management panel that can pull in external data from integrated social properties.
See previous stories about Eqal Inc.