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Monday, August 30, 2010

Engaging Your Audience

If we are to design transmedia projects that engage audiences then we need to understand what it means to be engaged.

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The Audience Ecosystem: Ensuring the Longevity of Transmedia Experiences

"By self-sustaining I mean that the audience is allowed (given the tools and permissions) to create its own entertainment – generating new content or assuming the roles originally assumed by the designers."

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