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Monday, August 30, 2010

Engaging Your Audience

If we are to design transmedia projects that engage audiences then we need to understand what it means to be engaged.

Read the full post:
http://workbookproject.com/culturehacker/2010/08/30/engaging-your-audience/

The Audience Ecosystem: Ensuring the Longevity of Transmedia Experiences

"By self-sustaining I mean that the audience is allowed (given the tools and permissions) to create its own entertainment – generating new content or assuming the roles originally assumed by the designers."

Read the full post:
http://www.transmediastoryteller.com/the-audience-ecosystem-ensuring-the-longevity-of-transmedia-experiences

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