Engaging Your Audience

If we are to design transmedia projects that engage audiences then we need to understand what it means to be engaged.

Read the full post:
http://workbookproject.com/culturehacker/2010/08/30/engaging-your-audience/

The Audience Ecosystem: Ensuring the Longevity of Transmedia Experiences

"By self-sustaining I mean that the audience is allowed (given the tools and permissions) to create its own entertainment – generating new content or assuming the roles originally assumed by the designers."

Read the full post:
http://www.transmediastoryteller.com/the-audience-ecosystem-ensuring-the-longevity-of-transmedia-experiences