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"Information dissemination is cheap thanks to the Internet, and now so is fame, which has become the virtual-reality birthright of every Tom, Dick and Lonelygirl15 itching to go viral."

http://www.nytimes.com/2007/12/30/books/review/Dargis-t.html?ei=5087&em=&en=5102b39312b869fa&ex=1198990800&pagewanted=print